Kelanxa’s slender lip-colour concept against deep burgundy, with a clear rose-coloured body, champagne-toned cap and burgundy crown. A concept rendering, not a manufactured sample. — PRODUCT CONCEPT · COLOUR & PROPORTIONS ILLUSTRATIVE

OUR FIRST LIP COLOUR · IN DEVELOPMENT

Colour worth
carrying.

We’re developing a sheer, buildable rose-toned tint with a glossy finish, in a slender case designed for everyday carry.

$29proposed US total,
before tax

$24 product + $5 US delivery · proposed 5–6 ml

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No payment or order.

AN EDITORIAL COLOUR CONCEPT

Sheer rose colour. Noticeable shine.

The direction we’re exploring: a sheer rose tint that lets your natural lip colour show through, with a glossy finish.

Generated concept: warm beige complexion and softly shaped rose-mauve lips with an imagined sheer rose gloss and natural lip texture. — AI-generated concept imagery—not an actual Kelanxa product result. Real sample photography to follow.

Generated concept: fair complexion and naturally pink lips with an imagined translucent rose tint and glossy highlights. — AI-generated concept imagery—not an actual Kelanxa product result. Real sample photography to follow.

A concept rendering of the Kelanxa lip-colour case held naturally in an adult hand. The image illustrates the intended look; final dimensions remain to be determined. — 01 / CARRY
A place in
your everyday.
The slender silhouette. The champagne-toned cap. A little burgundy, just for the details.

A concept rendering of the Kelanxa tube beside an open slim ivory folding carton, revealing its burgundy interior. Proposed packaging, not a finished product. — 02 / RECEIVE
Quiet outside.
Burgundy within.
An ivory carton, a rich inner reveal. A considered introduction to the colour inside.

Images are concept renderings. Formula, packaging, size and final price may change as we develop and test the real product.

CHOOSE · IN DEVELOPMENT

Colour starts
with your lips.

Our planned guide will show how the same shade changes with the lips beneath it.

Bare
One coat
Two coats

Same real lips
Same light
Several natural lip colours

Actual sample photography is still to come.

What you’ll be able to see

We plan to show the same person’s bare lips, one coat and two coats under consistent lighting — including naturally two-toned lips. Natural lip colour, rather than skin tone, will guide the comparison.

CHOOSE will use actual product samples. If you want opaque coverage, the planned sheer tint may not be the right fit.

THE SHADE PREVIEW

When samples are ready, we’ll send real-lip photos across different natural lip colours, final product details and launch news.

No payment or purchase commitment. No stock reservation or guaranteed launch date.

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Only this product’s updates. Privacy notice

Colour worthcarrying.

Sheer rose colour. Noticeable shine.

A place inyour everyday.

Quiet outside.Burgundy within.

Colour startswith your lips.

See the real shadebefore you decide.

One more step.

Colour worth
carrying.

A place in
your everyday.

Quiet outside.
Burgundy within.

Colour starts
with your lips.

See the real shade
before you decide.